Yashvardhan Modi is a Partner at Saroj Overseas and Saroj Creative Fabrics LLP, where he has been instrumental in transforming a premium fabric business into a multi-channel enterprise since 2015. With a deep focus on high-end fashion fabrics, the firm serves an eclectic clientele — from celebrated fashion designers and export houses to retail customers, fashion design students, and anyone passionate about creating through fabric.

Beyond sales, Yashvardhan has been the technical and operational backbone of the business — architecting an ERP system that streamlined operations and unlocked new growth avenues, including an export vertical. A digital early mover, he launched Saroj Fashions' e-commerce platform in 2016, well ahead of the curve when fabric retail online was still largely uncharted territory.

Under his leadership, the business has scaled its retail presence from 3,000 sq. ft. to over 15,000 sq. ft., reflecting both growing demand and a deliberate, vision-led expansion strategy. Driven by a genuine passion for design, colour, and textile craft, Yashvardhan continues to lead Saroj with an entrepreneurial mindset — building systems, expanding markets, and elevating the fabric retail experience for the next generation of fashion.