Stitching the Saroj Story with Legacy and Timelessness

Stitching the Saroj Story with Legacy and Timelessness

What was started 35 years back by four brothers in an 800 sq. ft. car garage turned retail store is today a global address for designer fabrics rooted in legacy. Standing tall on over 3 decades of heritage, Saroj has built its reputation with customers from across the globe. Wrapped in nostalgia and legacy, this brand was always synonymous with fabric. However, when we began, we were merely a saree store.

The Modi brothers saw the opportunity in fabrics and the potential of it becoming a business and sailed through the market to establish Saroj as the name you can trust in the world of fabrics. It is safe to say that Saroj has been pioneering a movement in the fabric industry in Western India and through its exquisite store locations and curation capabilities, the brand in retail has been a hit. Everything here is a reflection of the legacy at work, the finesse backbone.

The story of Saroj has grown manifolds today and now, it is the ideal place to fulfill all your fabric needs under one roof. What makes us stand out even today is the diverse range of printed, plain base, and designer fabrics, and our skilled staff that understands your exact needs. We dedicatedly serve the best quality fabrics to every customer across the industry. Be it a designer looking for something unique to start their own label or a customer buying a small piece of fabric for their next occasion wear, we are fortunate to be everyone’s first choice to date. Keeping abreast with the latest trends in the industry is what ensures our diversity and impeccable quality too.

Prioritizing our customer service the same way our ancestors used to back in the day is something that certainly amps up the Saroj experience. Moreover, value-added services like ‘design your own fabric’ and other customization features further make the Saroj experience unique and exceptional. Alongside growing in leaps and bounds, Saroj today is thrilled to be a part of the eco-friendly and fair-trade wing of the fashion industry and is continuously striving to contribute to the industry’s healthy ecosystem.

We are proud to claim that today the brand has emerged as a leader in the creative fashion industry where we hire top local designers from India and abroad to create our own designs and fabrics. We have expanded across the globe to import quality raw materials from other leaders in the industry. This has given us the impetus to work hard and grow into a booming fashion business. We present the latest designs and textures in the fabric industry, growing with the help of technology and trust, we now serve customers all over the world. Of course, with our heritage and legacy values intact!